Ad Select Service

Ad Select Module contains the business logic aimed at selecting Creatives according to the Publisher’s policy, while optimizing the Publisher’s income.

Ad Select Module exposes an API, so that Supply-Side Platform can call it in order to retrieve a list of Creatives for given Context Data.

Ad Select Module needs to be kept updated about payments received by Supply-Side Platform from various Demand-Side Platforms, as this information might affect its future decisions on choosing Creatives from a particular Demand-Side Platform.