Ad Select Service#

Ad Select Module contains the business logic aimed at selecting Creatives according to the Publisher’s policy, while optimizing the Publisher’s income.

Ad Select Module exposes an API, so that Supply-Side Platform can call it in order to retrieve a list of Creatives for given Context Data.

Ad Select Module needs to be kept updated about payments received by Supply-Side Platform from various Demand-Side Platforms, as this information might affect its future decisions on choosing Creatives from a particular Demand-Side Platform.