User Clicks on an Ad

The following diagram presents the details of the workflow that takes place when a User clicks on a Creative, assuming it is clickable:

Here are the main steps of the above workflow:

• Using the endpoint contained in Creative Object, Supply-Side Agent notifies Supply-Side Platform about Click Event.

• Supply-Side Platform redirects the Click Event notification call to the corresponding Demand-Side Platform.

• Demand-Side Platform redirects the Click Event notification call to its Demand-Side Agent. Simultaneously, using its internal mapping, Demand-Side Platform redirects the User from the Site to the Target.

• Optionally, Demand-Side Agent notifies Demand-Side Platform about Conversion Event.