User Clicks on an Ad#

The following diagram presents the details of the workflow that takes place when a User clicks on a Creative, assuming it is clickable:

skinparam monochrome true

participant "Supply-Side\nAgent"                as SSA
participant "Supply-Side\nPlatform"             as SSP
participant "Demand-Side\nPlatform"             as DSP
participant "Demand-Side\nAgent"                as DSA

SSA ->      SSP     : Post Click Event
SSP ->      DSP     : Post Click Event\n//redirected//
DSP ->      DSA     : Post Click Event\n//redirected//
DSA -->     DSP     : Post Conversion Event\n//optional//

Here are the main steps of the above workflow: