Payments#

Demand-Side Platform needs to pay Supply-Side Platform each time its Creative is chosen to be displayed on a Site.

The amount of this payment depends on the number of Impression Events and Conversion Events that have taken place in a given time interval.

From the technical perspective, the payment takes place between Demand-Side Platform and Supply-Side Platform, but the actual payer is Advertiser, whereas the actual payee is Publisher.

Also, the cost for an Advertiser is a bit higher than the income of a Publisher due to the fact that some deductions take place, as described in the Money Flow section.

The following diagram presents an overview of the payment process:

skinparam monochrome true actor "Publisher" as publisher collections "Supply-Side\nPlatforms" as SSP participant "ADS Blockchain" as blockchain collections "Demand-Side\nPlatforms" as DSP actor "Advertiser" as advertiser ==Outgoing payments== advertiser -> DSP: Deposit funds loop every 1 hour DSP -> DSP: Payment Report DSP -> DSP: Calculate payments DSP -> blockchain: Send multi transaction end ==Incoming payments== loop periodically SSP -> blockchain: Fetch transactions blockchain --> SSP: List of transactions SSP -> SSP: Analyze transactions SSP -> DSP: Fetch Payment Report DSP --> SSP: Payment Report SSP -> SSP: Analyze Payment Report end SSP -> publisher: Collect funds

Contents#