Supply-Side Infrastructure

Supply-Side Platform

An IT platform used by Publishers to manage their Sites. The supply-side module of an AdServer is an example implementation of Supply-Side Platform.

Supply-Side Agent

Executable code embedded by a Publisher in a Site. Each implementation of Supply-Side Platform has its own implementation of Supply-Side Agent.

Ad Select Module

A module integrated with an instance of Supply-Side Platform, or operating as an external service for Supply-Side Platform, containing business logic whose role is to select Creatives according to the Publisher’s policy, while optimizing the Publisher’s income.