Objects

Creative

A digital advertisement. Each Creative is expected to be classified by one or more Creative Tagging Providers.

Campaign

A series of Creatives aimed to achieve a specific marketing goal.

Each Campaign has a defined date range during which it is active and the maximum amount it can pay up to. Each Campaign consists of one or more Creatives of different type and size.

Site

A digital medium owned by a Publisher where a Creative can be placed. Each Site is expected to be classified by one or more Site Tagging Providers.

Currently, Sites featuring the following two media types are supported:

• web page,

• metaverse land parcel.

Placement

A specific area within a Site where a Creative is rendered.

Device

The means the User uses to access a Site, including both software and hardware, e.g. desktop web browser, mobile web browser, mobile app etc.

Target

A website owned by an Advertiser which User is expected to visit as a result of interacting with a Creative. Also, Target is the destination where the User is redirected after clicking on a Creative.