Money Flow#

The following diagram presents an overview of how the money flows between various participants of Adshares Protocol:

skinparam monochrome true
skinparam linetype ortho

actor "Advertiser" as advertiser
actor "Publisher" as publisher
agent "Software Provider" as provider
agent "Community" as community

node "Demand-Side\nPlatform" as DSP {
circle " " as demandIn #black
card demandLicenseFee [
<u>License fee
<i>license-dependent
<i>CE free of charge
]
card demandOperatorFee [
<u>Operator fee
<i>set by the operator
]
card demandCommunityFee [
<u>Community fee
<i>1% fees
]
circle " " as demandOut #white
}

node "Supply-Side\nPlatform" as SSP {
circle " " as supplyIn #black
card supplyLicenseFee [
<u>License fee
<i>license-dependent
<i>CE free of charge
]
card supplyOperatorFee [
<u>Operator fee
<i>set by the operator
]
circle " " as supplyOut #white
}

advertiser -ri-> DSP

demandIn -[dashed]do-> demandLicenseFee
demandLicenseFee --> provider
demandLicenseFee -[dashed]do-> demandOperatorFee
demandOperatorFee -[dashed]do-> demandCommunityFee
demandCommunityFee --> community
demandCommunityFee -[dashed]do-> demandOut

DSP -[bold]ri-> SSP

supplyIn -[dashed]do-> supplyLicenseFee
supplyLicenseFee --> provider
supplyLicenseFee -[dashed]do-> supplyOperatorFee
supplyOperatorFee -[dashed]do-> supplyOut

SSP -ri-> publisher

Types of deductions#

Generally, money flows from Advertisers to Publishers. But before funds reach a Publisher some deductions are being made to reward all entities participating in the process.

Funds get deposited#

Advertiser deposits funds with a Demand-Side Platform. Those funds are meant to be utilized as payments for displayed/converted Creatives.

Funds get transferred#

The funds sent from Demand-Side Platform to Supply-Side Platform are reduced by the following amounts:

License fee: an amount paid to a Software Provider. This fee depends on the license type. Software released as Community Edition (CE) is free of charge.
Operator fee: an amount paid to the operators of the software constituting Demand-Side Platform.
Community fee: an amount set to 1% of the cashflow.

Funds get released#

The funds released by Supply-Side Platform to Publisher are reduced by the following amounts:

License fee: an amount paid to a Software Provider. This fee depends on the license type. Software released as Community Edition (CE) is free of charge.
Operator fee: an amount paid to the operators of the software constituting Supply-Side Platform.